Elevate Your Recruitment Game

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At the HRart Center, we don't just work; we thrive in a vibrant and dynamic culture that sets the stage for extraordinary achievements. Our recent team retreat wasn't just about picturesque landscapes and laughter; it was a testament to the core values that define us.

Why does this matter for you?

Imagine bringing this same spirit into your social media-powered recruitment strategy!

This course is not just about skills; it's about infusing your unique organizational culture into every aspect of your recruitment efforts on platforms like Instagram, LinkedIn, and even TikTok.

What is the most vibrant way in which you can do your work so you can recruit the right people? Working using a play mentality is when you'll finally be effective in sharing your employment brand with the people who actually fit in your culture.
Jeff Harry
Course Facilitator

Enroll Now
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Immediate Access to Foundation-Building Lessons
Join now, and you'll gain instant access to the first five dynamic video lessons that lay the groundwork for your revolutionary Organizational Recruitment Strategy. These lessons are designed to set you on the path to becoming a masterful recruiter in the digital age.

Elevate Your Strategy Every Week
But that's just the beginning! Every week, you'll unlock new play experiments, receive thought-provoking prompts, and expert guidance. This iterative approach ensures that you not only grasp the fundamentals but continually evolve your strategy on Instagram, LinkedIn, and TikTok.

Connect, Share, Grow
The journey doesn't stop with solo exploration. Immerse yourself in our vibrant Learner Discussion Forum. Gain direct access to your facilitators, tap into collective wisdom, and explore play experiments submitted by peers. This collaborative space is where ideas flourish, and strategies evolve. Your voice matters, and this is your platform to share thoughts, insights, and breakthroughs with our dynamic community.

Ready to play at the forefront of recruitment innovation? Don't miss out—enroll now and join a community that's shaping the future of social media recruitment.


Comprehensive Video Lessons, equipping you with the essentials to assess and elevate your strategy.


Dynamic Play Experiments, kickstarting the journey to craft an innovative approach to recruitment.

A Sneak Peek Inside!

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In this exclusive preview video, we're pulling back the curtain
to give you a glimpse of what awaits you in this course.

What You'll Master in This Course

Evaluate Your Current Plan to Elevate Your Hiring Game

Discover the transformative power of strategic evaluation. Uncover the key steps to amplify your hiring process and connect with the ideal candidates for your organization.

Playful Strategies to Break Free from Perfectionism

Develop a play mindset that breaks through the barriers of perfectionism hindering your recruitment progress. Learn innovative techniques to infuse creativity into your approach.

Content Creation for Instagram that Captivates and Recruits

Decode the mystery of content creation on Instagram. Explore what to post to attract and engage potential recruits, turning your profile into a magnetic hub for talent.

Data-Driven Budget Support and The Game-Changing Metrics

Uncover the three pivotal metrics that can revolutionize your Social Media Recruitment Strategy. Learn how to collect and leverage data to optimize your budget effectively.

TikTok & Your Outreach Strategy to Thrive in a Vast Community

Navigate the vast landscape of TikTok with confidence. Discover how to find and connect with your community among its 900 million users, turning casual viewers into enthusiastic recruits.

LinkedIn for Community Cultivation with Authentic Connection, Not Automation

Master the art of community cultivation on LinkedIn. Learn how to create genuine connections without sounding like a bot, fostering a community that seamlessly aligns with your recruitment strategy.

Ready to revolutionize your recruitment game?

Enroll now and gain access to a wealth of knowledge, practical strategies,
and hands-on play experiments that will reshape the way you approach hiring.

Meet Your Course Facilitators

Jeff Harry

Rediscover Your Play
Jeff Harry combines positive psychology and play to heal workplaces, help teams build psychological safety and assist individuals in addressing their biggest challenges by embracing a play-oriented approach to work. Jeff was selected by BambooHR & Engagedly as one of the Top 100 HR Influencers and has been featured in the NY Times, Mashable, Upworthy, Huffpost, Shondaland, & Wired. Jeff has worked with Google, Microsoft, Southwest Airlines, Adobe, the NFL, Amazon, and Facebook, helping their staff to infuse more play into the day-to-day. Over the past 15 years of facilitation and speaking, Jeff’s main goal has been to help work suck less by assisting leaders in building a playground workplace atmosphere that motivates their staff to do their most vibrant work.
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Samm Smeltzer

HRart Center
Samm Smeltzer believes that HR Professionals have the answers to our workplaces greatest challenges. After a 10 year career as a multi-award-winning HR Practitioner, Samm has spent the last decade as CEO of her own company, The HRart (“heart”) Center, where she works with leadership teams to create cultural shifts that are focused on restoring humanity in the workplace which increases retention and engagement. With a doctorate in Medical Qigong (“chee-gong”), Samm brings both Western and Eastern perspectives on wellness into workplaces to heal burnout and disengagement. 

Author of 4 books, her most recent, Workplace Healers, builds the case that HR should be more than just the compliance department, and puts forward her ideas on how allowing HR professionals to take care of their own energy is key to building thriving workplaces. 

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